Branding that feels like you. Marketing strategies you’ll actually use.
You know what you do and why you do it.
You're brilliant at what you offer.
But getting that out of your head and into the world, in a way that feels authentically, unmistakably you, just seems to be eluding you.
And that’s my speciality!
I'm a brand strategist and marketing expert with almost two decades experience helping build brands and marketing campaigns that feel aligned and click immediately with their target audience.
I'll help you find the right words and visuals, come up with a strategy that feels inspiring, and get you showing up with confidence to shout about a brand you’re proud of.
Who I work with
I work with solopreneurs, freelancers and small business owners just like you…
You know your stuff and know your audience – but struggle to articulate exactly what makes you different, in a way that feels clear and confident
You feel like your brand doesn’t reflect how brilliant you are, or the direction you're going
You have a brand you love but no clear strategy or plan for how to translate it into marketing
You’ve been scattergunning your marketing without any real direction or consistency
You want to work with someone who will really listen to what matters to you and what makes you unique – and reflect back something that feels more you than you could have put into words yourself
What I can help with
Brand creation or repositioning. Whether you're starting from scratch or your brand has outgrown you, I'll help you build something that feels authentically and unmistakably you – from positioning and messaging to visual identity and tone of voice.
Marketing strategy. A clear, realistic marketing strategy matched to your goals, your budget and the way you love to work. I don’t do overwhelming spreadsheets full of tactics – unless that’s what you want! – I’ll make sure you’ve got a plan you’re excited to follow.
Brand messaging and web copy. I’ll find the right words to describe what you do, who you do it for and why you do it differently – for your website, social profiles or other marketing materials.
Offer creation and development. Not sure how to package, position or price what you do? I'll help you shape offers that align with your brand and ways of working, make sense to your ideal clients, and build the messaging around them so you’re ready for launch.
What my clients say
“Alice will treat you and your brand with utmost care. She will pick up on the distinctiveness of who you are and hone in on exactly what you need at every stage. She will support you with enthusiasm and warmth, and adapt to what you need as you progress through your brand development. I nicknamed Alice my 'Brand Fairy' because the magic she has worked has been transformative. Alice has helped me see and experience the core of my brand in a way I myself hadn't recognised before."
— Margarita Steinberg, ByHeart Coaching
“Alice's guidance has been transformative, not just for my business but for me personally. She helped me create a professional brand that reflects who I am while also providing invaluable marketing insights.
I wholeheartedly recommend Alice to anyone seeking brand and marketing support. Her unique ability to merge professionalism with authenticity, passion, and inclusivity, all while incorporating meaningful symbols you might have, is truly extraordinary. Expect exceptional results and a profoundly insightful journey.”
— Sarah Gruneisen, Avagasso Coaching
“I feel so much more confident in my offering, prices, and I have loads I can do to get going with marketing. I am so excited to launch a community group service that I came up with on the back of us working together, and now have the confidence to launch thanks to Alice's help!
Alice is so kind and wonderful, I would really recommend working with her. She is a fountain of knowledge, gets really in-depth and will go above and beyond to help and support you. She has a positive attitude, understanding of people who need things done slightly differently, a willingness to help, and knowledge that she makes easy to understand. I struggle with writing and reading lots of text, so being able to get so much information out by talking was really helpful.”
— Shannon Murphy, Simpl. Living Co
