Hi, I’m Alice!
I’m a business consultant, ICF-trained coach and brand strategist with a background in branding, marketing and communications, and a decade of business ownership under my belt.
I started my career in marketing and events, climbed up the agency ladder, then took the leap into running my own digital marketing and branding agency in 2017. Over the next five years, I built a multi-six figure business, grew a team, and got very well acquainted with the art of spinning approximately one thousand plates simultaneously.
In 2022, I stepped away from being an agency owner and started flying solo as a consultant, coach and creative, supporting fellow ambitious, unconventional business owners to start and grow – and here I still am!
I've been there, done that and got the t-shirt when it comes to self-employment. I get the highs and lows, the feast-and-famine cycles, the thrill of clients who light you up and the stress of ones who don't, the processes that become lifelines and the chaos you’re wrangling when you don't have them.
I know what it's like to hold every single function of a business in your head at once, to be overwhelmed with ideas and possibility but stuck in paralysis – and that’s exactly what I’m here to help with.
What to expect when we work together
I’m a proud, neurodivergent, queer woman* – and I think it’s important to own that in business, because I kept those parts of myself hidden for way too long.
In my first few years of business, I spent thousands on coaching programmes, strategies and “expert” advice that didn't work for me. Every time something didn't stick or I didn’t get results, I assumed there was something wrong with me, that maybe I wasn’t cut out for this whole business ownership thing after all.
Then, I got diagnosed with ADHD at the age of 35. It sounds like a massive cliché to say it was a life-changing revelation, but it was. As I learned more about my brain, I looked back on all the things I’d struggled with and could see why. I stopped blaming myself, and started focusing on what would work.
I started talking openly about my neurodivergence, and every time I did, more entrpreneurs and freelancers opened up to me about their experiences.
I realised just how many other business owners were navigating the same thing. Late-diagnosed or suspected neurodivergence, trying to build a sustainable business, having unhelpful advice thrown at them, navigating situations that erode self-confidence, being told in subtle (and not-so-subtle) ways that they’ll never succeed unless they do X, Y or Z in this particular way.
I wanted to be the the antidote to that. And that’s what you get when you work with me.
No step-by-step formulas for success (which don’t exist).
No six or seven-figure income promises (I’m not rich and I don’t have a yacht in Dubai).
No talk of “manifesation” or “mindset” without knowing your numbers and having a clear plan of action.
I’m here to help you build a sustainable, joyful business that’s powered by everything that makes you unique.
*If you are too, I’m a Scorpio sun, Leo moon and Libra rising. I figured that would probably be important to you.
Ways to work with me
Fed up with ‘conventional’ business advice, strategies, approaches and tactics that don’t work for you, give you the ick or just won’t stick? Feel like you’ve wasted a ton of time, energy and money trying to do things the way everyone else said you should? I get it, and I’ve been there. Now it’s time to build YOUR business, YOUR way.
If you’re ready to find the joy in your business, embrace all your differences, get your shining brilliance out there and build something that excites and inspires you (and that’s sustainable and profitable)… let’s get this show on the road!
Coaching
We’ll tackle your business challenges together – moving through confusion, overwhelm, exasperation or procrastination to clarity, confidence and purposeful, aligned action. I blend coaching with consulting and mentoring, so you benefit from my experience and knowledge while finding YOUR own way.
Consulting
For growing businesses with a team, I offer fractional leadership across marketing and operations as well as one-off projects. I’ll work with you as a strategic partner to identify opportunities, offer fresh perspectives, bring new ideas, create strategic plans – and give you hands-on, senior-level support if you need it.
Creative
Not sure how to communicate the utter brilliance of YOU and everything you offer? Struggling to stay motivated amongst all the marketing “shoulds”? Want a brand that feels like YOU, that you can’t WAIT to show off and shout about? Creative branding and marketing has been my expertise for almost two decades.
Community
Ever feel like you don’t belong in the business world? Join the club, literally! Together with a powerhouse Community Team of diverse, unconventional, neurodivergent business owners, we’re building the community we wished we’d had for so many years. Get live peer support, expert workshops, co-working, biz resources & more.
Why ‘Joyfully Different’?
‘Joy’ has always been part of my business identity – and I believe it’s vital for every business owner.
My first business was called ‘The Joyful Web’ which evolved into ‘The Joyful’. Then I launched ‘The Joyfuly Academy’ which evolved into ‘Joyfully Different’ – and that perfectly encapsulates how I work.
Originally, Joyfully Different was the name of the community I founded for neurodivergent business owners, and the start-up business programme I created. Now, it’s the banner I deliver everything under, and the ethos that spans all my work.
I’m here to support you to build a business powered by your difference, that feels joyful to run – whatever that looks like for you.
No matter what industry you’re in, or what type of business you have, what makes it distinct, brilliant and unique is YOU.
If you get caught up in the ‘shoulds’ other people put on you, it saps your joy.
If you’re not being yourself who you are, the people who are looking for someone just like you won’t find you.
I’m here to work with you to untangle yourself from expectations, know what ‘success’ looks like for you, and help you get there – without burning out or hiding who you are.