Get an experienced marketing and operations brain working on your business
You’ve got big ambitions and audacious goals – you just need someone with the expertise, experience and strategic brain to help you make it happen.
You don’t want a co-founder, you don’t want to take on another director, and you don’t have the budget, or guarunteed ongoing work, to hire a senior employee.
You want more than a freelancer – you want a co-pilot who knows what’s going on across your marketing, sales and delivery, who’ll spot opportunities and make them happen.
That’s where I come in.
I work with small growing businesses and solo founders who need reliable, high-level support across marketing, operations or both.
Whether you've got a specific project to complete in a set timeline, or you want a strategic partner for the longer term, I'll bring a decade of entrepreneurial experience, a creative, curious and strategic and analytical brain, and a genuine investment in your success.
Who I work with
I work with directors and leadership teams of small, service-based businesses who…
Have a specific challenge, project or area of the business that needs expert knowledge and support
Have grown to the point where they need senior strategic leadership in marketing or operations, but can't justify a full-time hire yet
Need someone who can think at the big-picture level AND get into the finer detail when needed
Want a strategic partner who feels like part of their team and will see things through to completion – not someone who delivers an audit, strategy or list of actions and then disappears
Has a team that isn't functioning as well as it could, and needs someone to come in, uncover what’s not working and get things running smoothly
How I work
Project-based consulting and strategic support
When you've got a specific issue to fix or a defined project to deliver, I'll swoop in, get up to speed fast, bring my brain to the challenge, and create a clear plan of action – and help you deliver where needed.
Example projects I can help with…
Mapping and fixing specific systems or workflows in your business
Launching a new product or service to give it the best chance of success
A senior strategic and creative pair of eyes on a marketing strategy or campaign
Untangling and resolving ongoing team communication or process issues
Fractional CMO/COO Retainers
For growing businesses with a team of 2–10 people who need ongoing, embedded senior leadership across marketing, operations or both.
What I can support with…
Brand, marketing and communications strategy ownership and leadership
Campaign planning and management including QA, reporting, insights and recommendations
Team capability and confidence-building
Process-mapping, implementation and embedding
Cross-team communication and process improvement
Connecting the dots across marketing, sales and delivery so they work as a seamless whole
What my clients say
"I was tired of the financial ups and downs of running a business, and wanted to have recurring monthly revenues, an engaged community membership program, and a staff team that loves coming to work. From the start, Alice's JOY, energy, and enthusiasm were contagious. She's so speedy - literally getting twice as much done per minute compared to anyone I've met. She's flexible with being able to manage the details when needed and also look at the big picture, thanks to her TON of relevant business expertise.
As well as joy and energy, Alice also brought thought partnership, a strategic brain, marketing and communications expertise and an ability to manage and lead teams. One of our neurodivergent team members was not feeling valued or well-informed. When Alice joined us, she took that person under her wing, figured out their optimal communication style, made all tasks into clear, documented processes, and gave an overview to the whole team about how to communicate tasks with sufficient context. Now, all our team members are THRIVING and understand how their jobs fit into the overall whole.
Alice has such a wonderful combination of skill, energy, wisdom, and tactical strengths, and meeting with her was always a pick-me-up for the whole team."
— Christi Byerly, Awaken Coach Institute
"From day one, Alice was positive and supportive, demonstrating a clear understanding of our challenges and the outcomes we needed. The project was very collaborative – she created the perfect environment for our internal discussions, challenging us when needed and keeping us all on track. Everyone in the team got a lot out of working with Alice."
— Felice Ayling, Verband Consulting
